Web Design Trends For 20192 min read
A forecast of web design trends to expect in 2019.
In terms of visual popularity, algorithm updates, and best web practices, a lot can change in a few months but staying current is so crucial for your website. Below we’ll look at what we expect to disrupt the web design sphere in 2019.
1. Soft Interfaces
The likes of google and twitter have already started implementing these since 2017, and it’s taking toll with majority websites and mobile apps being updated to reflect this.
2. Mobile First and Mobile Responsive Design
According to research conducted, mobile devices are expected to reach 79% of global internet use by the end of the year.
In 2018, Google officially released its mobile-first indexing which have officially made this the benchmark for your overall point for what Google includes in their index, and the baseline for how they determine SEO rankings.
As you can see, with the old desktop-first indexing, a site with a mobile version would get a boost…and with the new mobile-first indexing, a site will now go down in rankings if a mobile version is not available.
If you still do not have a responsive or mobile website, you need to get on board to compete in today’s online market. Contact us for more information.
3. Flat Design
Since 2017, designers and developers focused on clean and simple designs for better mobile performance and an enhanced user experience (UX). Since then, the number of mobile searches has gone ever-upward, and mobile-first design for websites is now a necessity, not just an option.
According to Wikipedia, “flat design is a style of interface design emphasizing minimum use of stylistic elements that give the illusion of three dimensions (such as the use of drop shadows, gradients or textures) and is focused on a minimalist use of simple elements, typography and flat colors” (Cited Source).
Flat design is more about usability with a minimalist approach. The goal is to get rid of clutter and focus on the important elements of your website. The design uses contrasting bright colors and illustration with simple imagery and sans-serif fonts, to provide an excellent user experience that is eye-catching and engaging.
However, recent research has shown that flat design is more popular with young adults than older adults.
4. One page design.
Based on the principle of speed and convenience, 2019 is going to be over taken by single one page design and it’s not just going to stop there. With this rise in mobile browsing, many websites are moving towards single page design, which allows mobile users to easily scroll through the content unobstructed.
4. Broken Grid/Asymmetrical Layouts
Web Design is all about thinking outside the box, or rather, the grid and in spite of the push from many web designers towards flat, fast, minimalist design, there’s also a large contingent of designers advocating for the fresh, striking look of broken layouts.
Designers are able to achieve this through carefully and thoughtfully breaking the grid pattern and establishing hierarchy with planned asymmetry. The use of unusual placements, layering with different colors and textures, repeating irregular patterns, use of white space, and creative use of typography create a sense of depth not normally found in grid-based layouts.
5. Video Backgrounds
In spite of the minimalist, quick-loading, flat design trends, video backgrounds are still incredibly popular as a trend going into 2019. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.
It’s power literally can’t quite be stated in words — they convey your message quickly and effectively, something that it could take paragraphs of text to accomplish.
6. AI Chatbots
These are used to create a dialog with customers as a means of providing information or customer support. We have seen text based and now the future of voice and video chats is here.
Chatbots are like an instant virtual customer service representative, their effectiveness, chatbots are redefining how organizations are developing their customer service strategies.